Project Showcase: HT Caravans – A Brand Built for Adventure
- Darren Hart
- 6 days ago
- 3 min read
At 3 Clouds Collective, we partner with businesses who are ready to take bold new steps and need a brand identity to match their vision. One of our latest projects was with HT Caravans, the newly appointed exclusive Western Australian distributor of Hilltop Caravans.
This project involved more than simply creating a logo — it was about developing a complete brand ecosystem that could carry HT Caravans from launch to long-term growth.
About the Client
HT Caravans was founded by Bruce and Jake Luck, a father-and-son team well known in Western Australia’s building sector through their businesses, Luck Building and Construction and Earth Walls WA. With reputations built on precision, trust, and craftsmanship, the pair applied those same values when embarking on their new venture.
After experiencing the quality of a Hilltop Caravan first-hand, Bruce and Jake saw the opportunity to bring the brand to WA. Their decision marked a significant career pivot — from construction to caravans — and called for a professional identity that could both communicate trust and establish their position in a competitive market.
The Scope of Work
To support HT Caravans in launching confidently into the market, 3 Clouds Collective was engaged to deliver a comprehensive suite of brand and marketing assets:
Brand & Logo Development – A versatile identity system designed to reflect strength, adventure, and community.
Stationery Suite – Business cards, letterheads, and corporate templates for consistent professional communication.
Signage & Environmental Branding – Showroom signage and vehicle graphics to create immediate presence and recognition.
Workwear – Branded apparel that reinforced professionalism and approachability in customer-facing roles.
Website – A tailored digital platform to introduce HT Caravans, showcase the Hilltop range, and connect with their audience online. Please note at the time of this articles publication, the HT Caravans website is currently under construction.
The result is a cohesive, future-proof identity that works across print, digital, and physical environments.
The Design Rationale: Why the Hexagon?
The hexagon became the foundation of HT Caravans’ brand identity. This shape was selected for its strength, symbolism, and versatility — aligning perfectly with the values of both HT Caravans and the Hilltop community.
Strength & Stability – Naturally one of the strongest and most efficient forms, the hexagon reflects resilience and dependability — essential attributes for caravans built to withstand Australian conditions.
Balance & Harmony – With equal sides, the shape communicates order, trust, and calm — reinforcing the peace of mind that HT Caravans aims to provide.
Innovation & Precision – Common in engineering and science, the hexagon suggests technical excellence and innovation, key qualities behind Hilltop’s manufacturing.
Community & Connection – Symbolic of the hive, the hexagon represents belonging. This mirrors HT Caravans’ commitment to building a connected community of caravan owners who share stories and experiences on the road.
By grounding the identity in such a strong and meaningful symbol, the brand is instantly recognisable while adaptable to multiple applications — from digital to physical assets.
Outcome
The launch of HT Caravans marks not only a new chapter for Bruce and Jake Luck but also for caravan enthusiasts across Western Australia. The brand identity we developed provides HT Caravans with the credibility, professionalism, and clarity required to enter the market with confidence.
For 3 Clouds Collective, this project highlights the value of strategic brand design: building visual systems that don’t just look good but also tell a story, connect with audiences, and scale as the business grows.
👉 At 3 Clouds Collective, we specialise in brand creation and implementation that supports businesses through growth, transition, and launch. If you’re ready to take your business to the next level, let’s talk.
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