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At 3 Clouds Collective, we believe that a great brand is more than just a logo — it’s a visual language that tells a story. When Aptive Engineering approached us for a new identity, they brought a clear vision: a brand that reflects their precision, adaptability, and forward-thinking mindset. The result is a distinctive and meaningful logo that speaks directly to who they are and how they work.

Back in January 2024, we had the pleasure of delivering a complete logo and brand identity package for Cornerstone Technology Solutions—a company dedicated to providing secure, robust IT services with a strong emphasis on cyber security. From the outset, it was clear this brand needed to strike a delicate balance: strength and security, modernity and innovation, all while reflecting the deeply personal and professional values of the founders. Here’s how we brought that vis

When most people think of branding, their mind immediately jumps to a logo. And fair enough—logos are everywhere. They’re splashed across websites, business cards, uniforms, signage, social media, and packaging. A good logo can be instantly recognisable and memorable. But let’s clear something up: a logo is not your brand. It’s your brand’s visual identifier—a symbolic representation—but it’s only the tip of the iceberg.

At first glance, the Numbers Attuned logo is sleek and contemporary — but there’s much more beneath the surface

What is more important – profit or cash? If you want to turn your business around, grow and scale up it is cash…

Even though your business is growing, and your turnover is more than ever before… Your bank balance tells another story.